With more and more brands pulling out of advertising with the News of the World and no action by News International, is this just bringing journalism into even more disrepute with the public?
Are you on the side of journalists needing to have their sources or are the latest allegations involving tapping the phones of murdered children, rather than just people in the public eye like politicians, mean the line has well and truly been crossed?
Brands such as Halifax, Ford, Saiinsburys, Mumsnet, Co-op and Virgin Holidays have all decided to go with the public mood and pull advertising from the News of the World. But what should the Press Association do? Or the government given that so far Rupert Murdoch’s News International has chosen to do nothing?
This is a classic case of crisis PR. In my view Murdoch has to make a public apology and sack Rebekah Brooks and anyone else tainted with this fiasco. The company must also spill the beans on its relationships with private investigators and wash its dirty linen in public. Then perhaps, and only perhaps, the News of the World can survive this.
Tags: communications, marketing